Events

Justifying your Firm’s Pricing: How to demonstrate your value

We will be speaking with Colin Jasper about how law firms can justify their fees and how BD teams can demonstrate this value in firm collaterals.  Colin will help us better understand the pricing process.  As Principal at Positive Pricing, Colin helps professional services firms win more work, at higher prices, while improving client satisfaction. …

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Creating Video Content

https://us02web.zoom.us/j/88409896502?pwd=Sms4Tm5ETDRqdDdTbFpEcUxhUFVlQT09

On our next group call, we will be chatting about the shift to video content and how law firms can embrace the change. So if you are involved with content creation at your firm and are a bit apprehensive about doing videos, join this call. This call is restricted to BD Roundtable members. Login to …

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Client Onboarding

https://us02web.zoom.us/j/84073037997?pwd=RXJ4ZC9rSnZncDBSd3pRRmJjalpwZz09

On our upcoming group chat, we will be discussing the client onboarding process and ways to make it a better experience for everyone involved. Join the call to learn best practices, tech solutions to improve efficiency, ways to retain clients. This call is restricted to BD Roundtable members. Login to view meeting link.  

How to guide: Podcasting for Law Firms

https://us02web.zoom.us/j/85704930936?pwd=TTErbUlaN3hRZk5RbTQ5bC9jcDNEZz09

We will be speaking withSam Burrettabout why law firms would want to start a podcast and all the work that goes on behind the scenes to set up, promote, and produce a podcast. Sam recently started his own podcast, The Leading Lawyer Project, about how the world’s top lawyers are forging new careers, winning the …

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Law Firm pricing strategies: Transitioning to Value-Based Pricing

https://us02web.zoom.us/j/83534022723?pwd=cVhna2gwaTJURTNxbngydjVLbTM3QT09

We will be speaking with John Chisholm about why law firms should embrace pricing strategies that are not reliant on time but on outputs and results to the client. We will cover how law firms can start transitioning toward value-based pricing, the challenges that come along with this, and how BD/marketing teams can support this …

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The Power of Plain Language

https://us02web.zoom.us/j/87956643146?pwd=TDVNd0xwb01hZzdLYmN2eUlOU0hSUT09

We will be speaking with Sharon de Bomford about the power of using plain language when writing and how BD/marketing teams can help instil these ideas to generate content marketing clients will want to read. Sharon has worked in leading Australian professional services firms for more than 20 years. She specialises in client and stakeholder …

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Growing New Practice Groups

https://us02web.zoom.us/j/88409896502?pwd=Sms4Tm5ETDRqdDdTbFpEcUxhUFVlQT09

On our upcoming group chat, we will be focusing on practice group development and all the ways BD and marketing teams can help build profiles and get new work. So if you are in charge of a particular practice area or industry segment, join the discussion to get some ideas to implement in your firm. …

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How to Optimize your Writing for SEO

https://us02web.zoom.us/j/84017599695?pwd=UHFpdWpxemRvQ3FUVHhsZDlEVytuZz09

We will be speaking with Jason Cooney about the most important strategies you can use to optimize your writing for SEO to increase lead generation. We will cover everything from how to do keyword research, tips for structuring content to keep readers on the page, and how to collaborate on content with your lawyers. Jason is …

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Crushing it on LinkedIn: Examples of lawyers doing it right

https://us02web.zoom.us/j/85618134754?pwd=MloxOXVsM3RUL0xBZUc4S0hpTENQZz09

We will be speaking with Karin Schmollgruber to share with us some real-world examples of lawyers who are crushing it on LinkedIn. We will breakdown the strategies that make their profiles stand out, how they drive engagement, and how you can use these examples to entice your lawyers to follow suit. Karin is a law …

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How to guide: Running Engaging Training Sessions

https://us02web.zoom.us/meeting/register/tZItfuCrqzkuG9CdLwcU2tpbLTeXPE_x2O7h

We will be speaking with Barbara Koenen-Geerdink about her best tips for running more engaging and interactive training sessions with our lawyers. We’ll cover running virtual trainings, how to measure success, and success stories to inspire your next training.  Barbara Koenen has over ten years of business development and marketing experience in the professional services …

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Getting ready for Google’s next big change

https://us02web.zoom.us/j/89437955892?pwd=L0l2OUQ5dC9laU1vMTFwMkhsMVdEUT09

We will be speaking with David Sayce, Director of Paper Gecko, digital marketing specialists about Google’s upcoming Web Vitals changes and what firms need to do to get ready for them.  David is a leading expert on SEO and on website audits. He uses data and 20 years’ experience to join up your digital marketing …

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Taking Referrals Seriously: Tips & Lessons Learned

https://us02web.zoom.us/meeting/register/tZ0ofu-qrzspHtwnmuj2-mKqUuM4qHyOP2yQ

We will be speaking with Stephen Revell and Philipp Thurner about why law firms should take referrals seriously, steps they can take to expand their existing referrals network, and how BD teams can help implement change. Stephen Revell worked for Freshfields for over 41 years and led its “StrongerTogether” law firm relationship program. We will …

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