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Rahul is a legal business development and marketing professional based in India. He specializes in creating and implementing region-specific marketing campaigns to cater to new businesses at various practice levels. He works as Business Marketing Executive at Clasis Law, a full-service Indian law firm. In his overall stint of seven years with different law firms in India he has gained an edge with respect to the BD & marketing strategies for lawyers/law firms.

He is a certified digital marketing professional form American Marketing Association and recently completed a Management Development Program titled “Future Chief Marketing Officer” form prestigious IIM-Kozhikode.

He is actively contributing to the growth of marketing professionals and is a member of Marketing Institute of Singapore.

Legal BD & Marketing

Rahul Verma

Rahul is a legal business development and marketing professional based in India. He specializes in creating and implementing region-specific marketing campaigns to cater to new businesses at various practice levels.

India

Danielle Vidigal has over ten years of experience in communications in the legal sector. She currently supervises Finnegan’s legal directories strategy, including experience tracking, business and client intelligence management, branding and communications.

Danielle has worn many hats throughout her career in the legal sector. She has worked as a senior Chambers researcher, external communications executive and directories manager. Danielle is a successful entrepreneur, too, having founded one of the largest legal marketing consultancies in the world.

She is also working on her Marketing MSc dissertation, which analyses owned media (websites and social media platforms) usage in the B2B legal sector.

Legal Marketing and Communications

Legal Directories

Danielle Vidigal

Danielle Vidigal has over ten years of experience in communications in the legal sector. She currently supervises Finnegan’s legal directories strategy, including experience tracking, business and client intelligence management, branding and communications.

United Kingdom

Robert is a storyteller and YouTube content creator who helps brands grow their business through video. He founded Frame 316, a Singapore-based content management company specializing in content design strategy and training.

He is experienced in producing videos (marketing, training, and social media) for small brands and creates content on YouTube to help brands grow their business using video.

Robert has worked with global brands both in Singapore and in the APAC Region, providing video content strategy services from ideation to deployment. Having more than 15 years of experience in the creative industry, he lead the content team of a tech ecosystem builder in the Philippines while based in Singapore. Currently, the scope of work that he does for clients include social media videos, brand story videos, animation, and live streams.

Video Marketing & Storytelling

Digital Marketing

Robert Cristobal

Robert is a storyteller and YouTube content creator who helps brands grow their business through video.

Singapore

Alistair Marshall has over 30 years of experience in business development, helping hundreds of organizations to become easier to buy from.

Alistair Marshall has huge empathy with professionals who never get taught how to build their practice and his inspirational approach encourages people to stop just thinking and start doing. He has more than 30 years of experience in business development, helping hundreds of organizations to become easier to buy from.

His fast and proven solutions help law firms, accountancy practices, engineers, banks, digital agencies and other professionals to quickly attract new clients and win more new business in a consistent and predictable manner.

Clients become much more visible and credible to their target audience as strategic positioning helps them to be seen as the experts in their chosen markets and so attract higher fees. They also become much less reliant on referrals by introducing up to 20 new ways to generate new business leads.

He has worked in national business development roles for multi-national corporations, with responsibility for budgets in excess of A$100m.

Alistair has been on the National Board of the Australasian Legal Practice Management Association and a committee member in New South Wales.

To get a copy of the free ebook '10 Immediate Actions to Generate Revenue & Cash' visit the website at www.professionalservicesbd.com.au.

Legal BD & Marketing

Alistair Marshall

Alistair Marshall has over 30 years of experience in business development, helping hundreds of organizations to become easier to buy from.

Australia

Andrew McGrath is a qualified lawyer who practised in Sydney before moving to a successful career in business development and marketing. He has held business development leadership roles at several leading law firms in the Asia Pacific region for over twenty years, including Asia Director of Business Development at Clifford Chance (8 years), Senior Manager of Practice Development Strategy at Paul Weiss (4 years) and Key Client Manager at Minter Ellison (6 years). He also worked as a National Director of Marketing at JLL.

A permanent resident of Hong Kong, Andrew established Green Light Consulting in 2011 and has successfully placed a broad range of candidates in law firms in Asia. He utilises his extensive network to provide carefully tailored solutions that best fit each individual client’s needs.

In addition to his combined Arts/Law degree from The University of Sydney, Andrew has a post-graduate degree in Management from the University of Technology and is a regular speaker at APSMA events in Hong Kong and Singapore.

Recruitment

Andrew McGrath

Andrew McGrath is a qualified lawyer who practiced in Sydney before moving to a successful career in business development and marketing.

Hong Kong

Katie is a Director at Seldon Rosser, a recruitment company for professional services firms across the Asia Pacific region. She trained as a lawyer in the UK. When she moved to Australia in 2006, she realized she wanted to put her people skills to good use in a different career and moved into the field of recruitment.

Recruitment

Katie Rosser

Katie is a Director at Seldon Rosser, a recruitment company for professional services firms across the Asia Pacific region.

Australia

William McLaughlin is a legal business developer and marketer based in Southeast Asia. He specializes in improving back-end legal operations and helps lawyers with the business of law.

William is the Business Development Manager at ZICO Law, a regional law firm operating in all 10 ASEAN countries. He is responsible for the firm’s BD operations in Cambodia, Laos, Myanmar, Vietnam, and Thailand, where he helps develop regional strategies to further drive client growth across Southeast Asia.

William also runs the BD Roundtable, a global community of legal business developers and marketers. The community brings people together to share tried and tested resources, tools, and know-how through virtual roundtable sessions.

William is originally from Pennsylvania, USA and has been working in Bangkok since 2010. He previously worked at Baker McKenzie and other consultancies before joining ZICO Law.

Legal BD & Marketing

Legal BD & Marketing

William McLaughlin

William McLaughlin is a legal business developer and marketer based in Southeast Asia. He specializes in improving back-end legal operations and helps lawyers with the business of law.

Thailand

José is the founder of The Pursuit of Value, a law firm pricing consultancy. José helps lawyers and legal firms to transform their business models based on value, changing the way they seek, understand, communicate, measure and capture the value they generate to others.

Focusing on what they are most passionate about and without having to rethink the time variable.

Pricing

José Baquero

José helps lawyers and legal firms to transform their business models based on value.

Columbia