William McLaughlin

BD Manager
Expertise in
Legal BD & Marketing
Legal BD & Marketing
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William McLaughlin is a legal business developer and marketer with over a decade of experience in Southeast Asia. 

As the Markets Manager at KPMG Law, he helps lead the development of regional strategies across 12 countries in the Asia Pacific region, driving the growth and expansion of legal services in diverse markets. With a background in business development at leading firms such as ZICO Law and Baker McKenzie, William is skilled in improving back-end legal operations and helping lawyers with the business of law. 

He also founded the BD Roundtable, a global community for legal business developers and marketers to share resources, tools, and know-how through virtual roundtables.

Originally from Pennsylvania, USA, William has been based in Bangkok since 2010. He brings a unique blend of global experience and local expertise to his work in the legal industry.