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Lorena is a lawyer and a benchmark in legal marketing in Latin America. She is a managing partner of EDPE Consultants Peru and a founding partner of the Latin American Legal Marketing Alliance (LALMA).

She combines her academic, work, and life experiences, to teach lawyers how to better communicate with both their external and internal clients. She guides them so that they correctly convey how well they do their work so that they can be considered in serious rankings. Lorena also helps them to improve important aspects in their organizations.

Legal Marketing & Digital Communications

Legal BD & Marketing

Lorena Borgo

Lorena is a lawyer and a benchmark in legal marketing in Latin America.

Peru

Barbara Koenen has over ten years of business development and marketing experience in the professional services industry. She works at Al Tamimi & Co, the largest law firm across the Middle East as their BD and Marketing Director. 

Barbara was Global Head of BD & Marketing at Ince which is part of AIM listed company The Ince Group plc, a legal and professional services provider with over 900 employees globally, for the last three years. Barbara is based in Dubai and has previously worked for magic circle firm Freshfields Bruckhaus Deringer in Dubai and for Deterink Attorneys and Notaries (now Taylor Wessing) in the Netherlands. Prior to moving to Dubai she has worked in Doha, Qatar and before starting her career she interned in New York and obtained her Master's Degree in business in Barcelona. Barbara is the author of the business book Beyond Billable Hours (www.beyondbillablehours.com).

Legal BD & Marketing

Barbara Koenen

Barbara Koenen has over ten years of business development and marketing experience in the professional services industry. She works at Al Tamimi & Co, the largest law firm across the Middle East as their BD and Marketing Director. 

Dubai

Ethan is a writer, web designer, and professional photographer. He is the co-founder Valeo Legal Marketing, of a consultancy helping law firms with lead generation through SEO. Ethan is also a well established blogger where he founded SeoulInspired, a Korean travel blog and Breathesafeair, an air quality and pollution education blog.

SEO

Ethan Brooke

Ethan is a writer, web designer, and professional photographer. He is the co-founder Valeo Legal Marketing, of a consultancy helping law firms with lead generation through SEO

South Korea

Karin is a law graduate turned professional marketing strategist with over 20 years of experience. She is the founder of Legado Consulting where she advises professional services firms on marketing, PR, and business development.

She can help boosting your visibility to increase your billable hours without breaking your budget. Since 2013, She has had the honor of working with experts like lawyers, auditors and consultants, so that they:

  • attract new clients
  • retain existing clients
  • appear in the media
  • use social media strategically
  • attract & retain new talent
  • get more out of your marketing budget

Legal BD & Marketing

Karin Schmollgruber

Karin is the founder of Legado Consulting where she advises professional services firms on marketing, PR, and business development.

Austria

Matt is a specialist in PR strategy, media relations, crisis management and marketing communications. For the past 20 years Matt has worked with the legal profession – a period that has seen dramatic change and consolidation. He has held senior in-house communications and business development roles in some of the country’s largest law firms, before establishing Coast with his partner in 2003.

Public Relations & Communications

Public Relations

Matt Baldwin

Matt is a specialist in PR strategy, media relations, crisis management and marketing communications.

United Kingdom

Ankit has been working in the field of management and legal marketing for over six years. He has been instrumental in providing solutions to law firms, legal practitioners, and in-house counsels and has strategically handled the task of maintaining online & offline visibility and reputation.

An experimentalist with a vision to look beyond the traditional approach, Ankit has helped and assisted the members of the legal community in brand building, profiling, business development, content marketing, social media management, public relations, analytics, campaigns, website and app development, strategy planning, human resource management, and automation of legal practice.

Legal BD & Marketing

Ankit Jindal

Ankit is a legal business developer and marketer based in Delhi.

India

Often referred to as a ‘deep generalist’, David has broad business expertise and deep marketing specialised skills, especially within the digital area. Confident, tactical and analytical, my approach adds value to the campaigns I am involved in, from customer insights and brand awareness through to lead generation and conversation rate optimisation.

His experience allows him to assist businesses with the implementation of integrated digital marketing strategies with unique insights on how businesses measure up and engage with customers and which areas can be improved to produce maximum results.

Digital Marketing

David Sayce

David has broad business expertise and deep marketing specialized skills, especially within the digital area.

United Kingdom

Katherine is Principal and Owner of KM Talent, a recruitment, career coaching, and personal development consultancy. Katherine was a professional services BD & Marketing manager before moving into recruitment 15 years ago.

She works with firms and job seekers in key financial centres including Sydney, Melbourne, Singapore, Hong Kong, UAE, London and New York. A key strength is identifying top talent for overseas moves, advising candidates on visa options and helping clients choose from a wider reach of top quality job seekers.

Katherine conducts career strategy sessions face to face or via skype, helping people who are stuck in their careers, have lost confidence, need to optimise their network or just need a CV refresh. As an ex Magic Circle firm BD & Marketing professional, she fully understands the world my clients and candidates work in.

Recruitment

Katherine Mountford

Katherine is Principal and Owner of KM Talent, a recruitment, career coaching, and personal development consultancy.

Australia