William McLaughlin is a legal business developer and marketer based in Southeast Asia. He specializes in improving back-end legal operations and helps lawyers with the business of law.
William is the Business Development Manager at ZICO Law, a regional law firm operating in all 10 ASEAN countries. He is responsible for the firm’s BD operations in Cambodia, Laos, Myanmar, Vietnam, and Thailand, where he helps develop regional strategies to further drive client growth across Southeast Asia.
William also runs the BD Roundtable, a global community of legal business developers and marketers. The community brings people together to share tried and tested resources, tools, and know-how through virtual roundtable sessions.
William is originally from Pennsylvania, USA and has been working in Bangkok since 2010. He previously worked at Baker McKenzie and other consultancies before joining ZICO Law.