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William McLaughlin is a legal business developer and marketer based in Southeast Asia. He specializes in improving back-end legal operations and helps lawyers with the business of law.

William is the Business Development Manager at ZICO Law, a regional law firm operating in all 10 ASEAN countries. He is responsible for the firm’s BD operations in Cambodia, Laos, Myanmar, Vietnam, and Thailand, where he helps develop regional strategies to further drive client growth across Southeast Asia.

William also runs the BD Roundtable, a global community of legal business developers and marketers. The community brings people together to share tried and tested resources, tools, and know-how through virtual roundtable sessions.

William is originally from Pennsylvania, USA and has been working in Bangkok since 2010. He previously worked at Baker McKenzie and other consultancies before joining ZICO Law.

Legal BD & Marketing

Legal BD & Marketing

William McLaughlin

William McLaughlin is a legal business developer and marketer based in Southeast Asia. He specializes in improving back-end legal operations and helps lawyers with the business of law.

Thailand

Simon is the founder of TBD Marketing, a marketing agency for law firms which covers everything from strategy to delivery, PR and communications, marketing and digital marketing, business development to key accounts.

TBD Marketing is all about developing people, delivering profile and driving profit.

For smaller law firms, Simon acts as a virtual CMO, advising on how founders can grow their business. Many clients ask to design a marketing plan and execute it too. That way, it's not just a plan gathering dust, but a series of actions that help take your business forward. Simon draws on a group of experts to help deliver some aspects of this work so that you get the best possible execution for your money.

For larger firms, Simon also runs The Digital 100, a way of law firms improving their digital marketing. The #Digital100 is a service that provides a quarterly benchmarking report for the industry so you know how you're doing compared to competitor firms, it also provides monthly analytics reports for your firm, and daily website rankings. Every single firm that has worked with us has improved their digital marketing rankings.

Virtual CMO & digital marketing

Digital Marketing

Simon Marshall

Simon is the founder of TBD Marketing, a marketing agency for law firms which covers everything from strategy to delivery, PR and communications, marketing and digital marketing, business development to key accounts.

United Kingdom

Dennis Fromm is a legal business development and marketing specialist based in Germany. He specializes in creating and realising business cases at partner, practice and board level. Another focus of his practice is strategic partnerships, campaigns and internationalisation.

Currently, Dennis works as Senior International Business Development Manager for Taylor Wessing. He is responsible for the business lines of USA / ESG/CSR / Commercial / Employment / Disputes & Investigations / Compliance as well as Consumer Goods & Retail. Prior to this, Dennis worked for an international boutique law firm the investment industry with a heavy Legal Tech focus as well as in management consulting and expansion projects for industrial companies in Southeast Asia.

Being fluent in German, English, French and Indonesian, Dennis features extensive knowledge in legal business from several angles of attack. His former career as professional soccer player adds up to his hands on attitude. By academic academic background, Dennis holds a M.A. Degree in Political Economy and Southeast Asian Studies from Goethe University in Frankfurt, Germany. Dennis is certified Litigation PR manager.

Legal BD & Marketing

Dennis Fromm

Dennis Fromm is a legal business development and marketing specialist based in Germany. He specializes in creating and realising business cases at partner, practice and board level.

Germany

Camila Reyes is a lawyer and entrepreneur based in Chile. She is the co-founder and CEO of Levo Legal, a legal business focused on the protection of digital assets. Her practice has focused on intellectual property and technology, serving as a Digital Compliance Officer for her clients.

Camila has been an entrepreneur for over three years and her experience provides her with in-depth knowledge on how to capture innovative ideas and turn them into tangible executable plans while capturing business opportunities. Prior to Levo, Camila has worked both in Chilean and Australian Law firms, particularly in the field of IP.

She is fluent in English and Spanish and by academic background, Camila holds a Bachelor in Law and Social Studies from Adolfo Ibáñez University based in Chile, as well as an LLM in Law from the University of Melbourne.

Legal BD & Marketing

Camila Reyes

Camila Reyes is a lawyer and entrepreneur based in Chile. She is the co-founder and CEO of Levo Legal, a legal business focused on the protection of digital assets.

Chile

Barbara Koenen has over ten years of business development and marketing experience in the professional services industry. She works at Al Tamimi & Co, the largest law firm across the Middle East as their BD and Marketing Director. 

Barbara was Global Head of BD & Marketing at Ince which is part of AIM listed company The Ince Group plc, a legal and professional services provider with over 900 employees globally, for the last three years. Barbara is based in Dubai and has previously worked for magic circle firm Freshfields Bruckhaus Deringer in Dubai and for Deterink Attorneys and Notaries (now Taylor Wessing) in the Netherlands. Prior to moving to Dubai she has worked in Doha, Qatar and before starting her career she interned in New York and obtained her Master's Degree in business in Barcelona. Barbara is the author of the business book Beyond Billable Hours (www.beyondbillablehours.com).

Legal BD & Marketing

Barbara Koenen

Barbara Koenen has over ten years of business development and marketing experience in the professional services industry. She works at Al Tamimi & Co, the largest law firm across the Middle East as their BD and Marketing Director. 

Dubai

Rahul is a legal business development and marketing professional based in India. He specializes in creating and implementing region-specific marketing campaigns to cater to new businesses at various practice levels. He works as Business Marketing Executive at Clasis Law, a full-service Indian law firm. In his overall stint of seven years with different law firms in India he has gained an edge with respect to the BD & marketing strategies for lawyers/law firms.

He is a certified digital marketing professional form American Marketing Association and recently completed a Management Development Program titled “Future Chief Marketing Officer” form prestigious IIM-Kozhikode.

He is actively contributing to the growth of marketing professionals and is a member of Marketing Institute of Singapore.

Legal BD & Marketing

Rahul Verma

Rahul is a legal business development and marketing professional based in India. He specializes in creating and implementing region-specific marketing campaigns to cater to new businesses at various practice levels.

India