March 2, 2023
Technology & Systems

10 Proven steps for optimizing law firm practice pages

In this session, we interview Brendan Kelso to learn 10 proven ways to optimize your practice group pages. We cover SEO strategies, layouts and design, and content that will help generate more clients.

Brendan Kelso is an expert in law firm marketing, web design, website hosting, SEO, Google Ads, consulting, email marketing, and Google Ads. He is the founder of Legalsites, a highly specialized digital marketing agency for law firms. He is also the host of the Better Law Firm Marketing, a best-rated legal marketing podcast ranked as one of the Top 15 Legal Marketing Podcasts You Must Follow in 2021 and Top 35 Australian Law Podcasts You Must Follow in 2021 (Feedspot).

Interview covers:

  • Common issues that practice group pages have
  • Layout mistakes
  • Practice page planning
  • Set technology tracking foundations
  • Doing keyword research and integrating into the site
  • Using high-quality copywriting that is relevant
  • Focusing on getting high website speed
  • Adding social proof
  • Adding a clear call to action and making it easy to connect
  • Getting clients to adopt new technology
  • Including and demonstrating unique selling points
  • How and why to use internal links and backlinks