We spoke with David Sayce, Director at Paper Gecko about Google’s upcoming Web Vitals changes and what firms need to do to get ready for them. David is a leading expert on SEO and on website audits. He uses data and 20 years’ experience to join up your digital marketing efforts.
- Page one click through rates vs page two
- Why Google rankings are important now
- Digital transformation in law firms
- What are web vitals?
- Visual stability
- Impact on professional service firms
- What BD teams need to understand
- How to review script loading
- Google Search console
- Other structured data we can use
- Voice searching
- User intent and drafting content
- Free keyword searching tools
- Handling multilingual sites
- Wix vs Wordpress and SEO