We spoke with Ethan Brooke and Kaushik Prakash about how to set up Google Ads for law firms. In this session we cover the basics of setting up a Google ad for your law firm, settings that work best, all with a live demo walking you through each step.
Kaushik is the founder of Valeo Legal Marketing, a consultancy helping law firms with lead generation through SEO. Based in Seoul, Kaushik is an internationally-oriented legal marketer with in-depth knowledge and experience in SEO.
- How pricing and bidding work
- Where to send people after they click
- Demo - step-by-step walk through
- Doing it yourself vs outsourcing
- Reading and understanding results metrics
- Google Tag manager