June 16, 2022
Technology & Systems
Tools & Guides

Google Ads: a step-by-step walk through for beginners

We spoke with Ethan Brooke and Kaushik Prakash about how to set up Google Ads for law firms. In this session we cover the basics of setting up a Google ad for your law firm, settings that work best, all with a live demo walking you through each step.

Ethan is a writer, web designer, and professional photographer. He is also the founder of SeoulInspired, a Korean travel blog and Breathesafeair, an air quality and pollution education blog.

Kaushik is the founder of Valeo Legal Marketing, a consultancy helping law firms with lead generation through SEO. Based in Seoul, Kaushik is an internationally-oriented legal marketer with in-depth knowledge and experience in SEO.

Interview Covers

  • Introductions
  • How pricing and bidding work
  • Where to send people after they click
  • Demo - step-by-step walk through
  • Doing it yourself  vs outsourcing
  • Reading and understanding results metrics
  • Google Tag manager

Listen to their podcast, The Legal Two Cents is available wherever you listen to podcasts.