December 10, 2020
Technology & Systems

Introduction to link building: Strategies for Law Firms

We spoke with Tyler Bain about the importance of link-building & link-building strategy. 

Tyler Bain is a project manager at Page One Power, an industry leader in link-building, content marketing, and white-label SEO. Tyler has assisted digital marketing teams in a range of industries, including law, to build their authorities and backlink profiles. As an experienced white-label SEO, Tyler will provide a fundamental understanding of link-building and its importance to a successfully competitive digital marketing strategy.

Interview Covers

  • What link building is
  • Difference between internal, outbound, and backlinks
  • Building domain authority
  • Starting your link building strategy 
  • Legitimate ways to get backlinks
  • How not to get backlinks
  • Using SEO agencies

Roundtable Session Covers

  • Analysing your current links 
  • Sites that want to link to legal content 
  • Reciprocal link building tips
  • White hat vs black hat strategies
  • Legal content directories and canonical links
  • Showing link building value over time
  • Black hat techniques explained 
  • Sponsored links and link placement