February 1, 2022

The future of law firm CRM & Social Media

In this session, we spoke with Alexander Low about the importance of data, CRM behaviors, and social media – and how this all ties together.

Alexander Low has over 15 years Business Development experience, working within professional services, formerly of PwC, Berwin Leighton Paisner & JLL. He has spent the last 4 years consulting back into the industry, helping Sales & Marketing teams understand how to build social media and the behavior changes required, into their go-to-market strategy. He leads the Enterprise business at Lately, an A.I.-driven content creation, scheduling and amplification technology company.

Interview Covers

  • How does a CRM program work for law firms?
  • Parts of a CRM that work well
  • Why CRMS are different in law firms
  • Status of CRMs in professional services firms
  • Concerns with AI integration and data privacy
  • Addressing the skills gap in data management
  • Using 3rd party data for more informed decisions
  • Closing the schism between marketing and BD teams
  • Measuring revenue generated from marketing campaigns
  • The value of client-facing BD roles

Roundtable Session Covers

  • The state of social media marketing in the legal industry
  • Generating referrals through social media
  • Revenue KPIs for CMOs