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We spoke with Ethan Brooke and Kaushik Prakash about how to set up Google Ads for law firms. In this session we cover the basics of setting up a Google ad for your law firm, settings that work best, all with a live demo walking you through each step.

Ethan is a writer, web designer, and professional photographer. He is also the founder of SeoulInspired, a Korean travel blog and Breathesafeair, an air quality and pollution education blog.

Kaushik is the founder of Valeo Legal Marketing, a consultancy helping law firms with lead generation through SEO. Based in Seoul, Kaushik is an internationally-oriented legal marketer with in-depth knowledge and experience in SEO.

Interview Covers

  • Introductions
  • How pricing and bidding work
  • Where to send people after they click
  • Demo - step-by-step walk through
  • Doing it yourself  vs outsourcing
  • Reading and understanding results metrics
  • Google Tag manager

Listen to their podcast, The Legal Two Cents is available wherever you listen to podcasts.

Technology & Systems

Google Ads: a step-by-step walk through for beginners

Learn how to set up a Google Ads campaign with a complete step-by-step walk through for beginners.
Tools & Guides

We busted some legal tech myths with Hussain Hadi in this session, including interesting polls and a thought-provoking roundtable discussion.

Hussain Hadi, Head of Middle East Publishing &Technology LexisNexis will shed light on the (latest) legal tech developments, what legal tech is and what it isn't and which of these innovative tech solutions are considered to be useful for clients and/or for internal use.

Interview Covers

  • What is legal tech?
  • Will AI ever replace lawyers?
  • What is the most valued legal tech now
  • Legal tech usage stats
  • Main challenges for in-house lawyers
  • Clients wanting tech savy lawyers
  • Legal tech peer pressure
  • A messages for lawyers
  • How can BD teams use legal tech
  • Legal tech of the future
  • BD professionals using data

Roundtable Session Covers

  • What skills should a BD manager focus on?
  • What questions should we ask candidates?
  • Discussing solutions with vendors
  • How much are firms spending on legal tech?
  • Key factors for success

Technology & Systems

Busting Legal Tech Myths

In this session we busted some legal tech myths and identified how BD teams can better equip themselves to do more with data.
Roundtable

We spoke with Joe Escobedo to learn strategies to improve your law firm's newsletter marketing campaigns. We covered how A/B split testing can lead to more engaging content and other easy methods you can use in your next campaign.

Joe Escobedo is the author of “Asian Growth Stories“. He has advised and trained over 12,000 executives from around the world, from countless Fortune 1000 brands, on building brands and growing revenue through digital. He has been a contributor for Forbes, Inc, HuffPost, and other top-tier media. His articles have garnered over 1 million views.

Interview Covers

  • Current state of email marketing
  • Segmenting audiences
  • Splitting campaigns by engagement
  • Placement of content
  • How A/B testing can help
  • Best performing content types

Roundtable Session Covers

  • Segmenting by job description
  • Does quality of lists impact A/B testing?
  • When lawyers want to send campaings to the whole mailing list
  • Best practices for graphics vs text balance
  • Auto opt-in vs double opt-in
  • How to keep audiences engaged in new campaigns
  • Email sending frequency
  • Measuring success without using open rates

Communications

Improving your email marketing with A/B testing and other tips

We spoke with Joe Escobedo to learn strategies to improve your law firm's newsletter marketing campaigns.
Roundtable

We spoke with Ethan Brooke about some easy tips and tools you can use to improve your law firm's website speed. This discussion is for beginners and covers topics like choosing the right hosting, how to check site speed, and things you can do to speed up pages.

Ethan is a writer, web designer, and professional photographer. He is also a co-founder of Valeo Legal Marketing and the founder of SeoulInspired, a Korean travel blog and Breathesafeair, an air quality and pollution education blog.

Interview Covers

  • Google Core Web Vitals
  • Key factors affecting site speed
  • Content Delivery Networks (CDNs)
  • Hosting Preferences
  • Tools for measuring website speed

Roundtable Session Covers

  • Using sites like Wix, Squarespace, Webflow, etc.
  • Image compression tools
  • How to avoid videos slowing down page seed
  • Understanding page speed results terminology
  • Wordpress plugin issues
Technology & Systems

Improving Website Speed: Easy Tips & Tools for law firms

We spoke with Ethan Brooke about some easy tips and tools you can use to improve your law firm's website speed.
Roundtable

In this session, we spoke with Alexander Low about the importance of data, CRM behaviors, and social media – and how this all ties together.

Alexander Low has over 15 years Business Development experience, working within professional services, formerly of PwC, Berwin Leighton Paisner & JLL. He has spent the last 4 years consulting back into the industry, helping Sales & Marketing teams understand how to build social media and the behavior changes required, into their go-to-market strategy. He leads the Enterprise business at Lately, an A.I.-driven content creation, scheduling and amplification technology company.

Interview Covers

  • How does a CRM program work for law firms?
  • Parts of a CRM that work well
  • Why CRMS are different in law firms
  • Status of CRMs in professional services firms
  • Concerns with AI integration and data privacy
  • Addressing the skills gap in data management
  • Using 3rd party data for more informed decisions
  • Closing the schism between marketing and BD teams
  • Measuring revenue generated from marketing campaigns
  • The value of client-facing BD roles

Roundtable Session Covers

  • The state of social media marketing in the legal industry
  • Generating referrals through social media
  • Revenue KPIs for CMOs
Communications

The future of law firm CRM & Social Media

We spoke with Alexander Low about the importance of data, CRM behaviors, and social media – and how this all ties together.
Roundtable

We spoke with Will Eke from Passle about the importance of content sharing the right way in professional services, what good content sharing looks like, and what we consider to be ‘thought leadership’.

Will is an SVP on the commercial team at Passle and joined the company in 2018.  He is responsible for showcasing and successfully implementing the Passle tool into a number of top 200 law firms globally.  Prior to his current role, Will has held commercial roles in technology companies covering a wide range of sectors including automotive, FMCG, Technology and retail. 

For those who don’t know, Passle is an expert-to-expert marketing platform. Passle makes it incredibly easy for busy experts to publish useful, client relevant insights that can be shared to multiple channels all within minutes.  Given Will’s experience talking to a wide variety of clients in the professional services sector, and having seen many good (and bad) examples of content sharing, we are excited to host this session with Will.

Interview Covers

  • Balancing authenticity and professionalism
  • Convincing lawyers to share more authentic content
  • What content should we be sharing?
  • Thoughts on ghost blogging
  • Examples of bad content sharing
  • Award & Rankings announcements
  • Persuading junior lawyers to write content
  • What is thought leadership really?

Roundtable Session Covers

  • Role of BD in content drafting
  • Examples of impactful content
  • Using content management systems
  • Repurposing old content
  • Tips to get partners to write and share more content
Communications

Sharing content the right way

We speak about how to share content the right way, what good content sharing looks like, and what we consider to be ‘thought leadership’.
Roundtable

Company Overview

NEXL helps lawyers turn their relationships into revenue.

NEXL is a revolutionary new type of business development platform that helps lawyers generate more revenue, using our no-data-entry CRM.

Its innovative legal technology solutions are aimed at creating efficiencies, accelerating growth, and providing data-driven insights that drive smart decision-making for law firms of all shapes and sizes.

Established in late 2018, NEXL has since established a loyal customer base across 30+ countries helping them build stronger relationships with their clients, further growing their competitive advantage and enabling them to successfully achieve their commercial goals.

With NEXL’s quarter-over-quarter growth of over 100%, they are the fastest-growing legal CRM provider. Their staff can assist customers from multiple locations including Sydney (AUS), Chicago (US), Mexico City (MX) and London (UK).

NEXL’s success can be attributed to its innovative and lawyer-friendly software solutions as well as NEXL’s deep understanding of the legal industry. With close to 100% of NEXL’s customers being law firms, decades of combined experience in the legal industry and a clear vision, NEXL has raised millions in venture capital funding, grown a global partner network of business development professionals and has become an internationally operating business in a short period of time.

Be sure to also check out their Business of Law Community, to find the people, advice and expertise to become the modern lawyer your clients need.

Business Development

NEXL: No-data entry CRM system

NEXL helps lawyers turn their relationships into revenue. Watch this demo to find out how NEXL helps lawyers generate more revenue, using our no-data-entry CRM.
Demo

We spoke with Katherine Mountford about the meaning of proactivity and how you can impress your partners using our practical tips.

Katherine, ex Magic Circle firm BD & Marketing professional, is the founder of KM Talent, a recruitment, career strategy and personal development business focused on professional services Marketing & BD professionals.

Interview Covers

  • Defining proactivity
  • What hiring firms look for
  • Demonstrating proactivity
  • Aligning proactivity with business objectives
  • How BD teams can be more proactive
  • Asking the right questions

Roundtable Session Covers

  • Examples l proactivity from the group
  • How to inspire junior roles to be proactive
  • Barriers and challenges to proactivity
Leadership & Training

Improving Proactivity: Practical Tips for BD Teams

We spoke with Katherine Mountford about the meaning of proactivity and how you can impress your partners using our practical tips.
Roundtable

Nosotras hablamos con Lorena Borgo sobre las mejores prácticas de social selling, aplicables en las distintas redes sociales, con las que podemos ayudar a los abogados a generar influencia, establecer contactos y desarrollar relaciones y confianza, que resultarán en conversaciones y en una probable interacción comercial.

Lorena es abogada y referente del marketing jurídico en Latinoamérica. Es socia directora de EDPE Consultores Perú y socia fundadora de la Alianza Latinoamericana de Marketing Jurídico (LALMA).

Nosotras discutimos

  • ¿Qué es para un abogado corporativo tener presencia en redes sociales?
  • ¿Cómo convencemos a los abogados de que es necesario desarrollar una buena estrategia de redes sociales?
  • ¿Qué significa ser estratégico en redes sociales?
  • ¿Qué es el social selling aplicado al sector legal?
  • ¿Cuál es el siguiente paso para prospectar en redes sociales?
  • ¿Cómo se traslada este conocimiento práctico hacia los abogados?
  • ¿Por qué algunos abogados se resisten tanto a participar en redes sociales?
  • La labor del área de marketing
  • Uso de otras redes sociales para abogados
  • Consejos para generar contenido de valor
  • Abogados, política y redes sociales
  • ¿Cómo reaccionar ante una crisis de redes sociales?
Communications

Comunicar para convertir: Redes sociales y abogados

Hablamos sobre las mejores prácticas de social selling y cómo podemos ayudar a los abogados a generar influencia, establecer contactos y desarrollar relaciones.
Roundtable

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United Kingdom
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Law firm consulting
Sales
Client Experience
Photography
Branding
Podcasting
Pricing
SEO
Client Relationship Management
Law
Recruitment
Legal Tech
Proposals
Public Relations
Communications
Legal Directories
Video Production
Law Firm Management
Digital Marketing
Legal BD & Marketing
Executive Coaching
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
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