16 February, 2021

9:00 am (Singapore), 12:00pm (Sydney)

Host: William McLaughlin (Asia-Pacific)

Implementing a Brand Refresh: Lessons from a survivor

We will be speaking with Zac Robinson about how he helped his law firm successfully implement a complete brand refresh. We’ll discuss the lessons he learned during each stage of the rollout, unforeseen challenges, and the small things you may forget if you’re about to take this on at your firm.

Zac is the Marketing and Business Development Manager at Tilleke & Gibbins, a Southeast Asia-based law firm. He focuses on business strategy and sustainable law firm growth in emerging and frontier markets—currently, Cambodia, Laos, Indonesia, Myanmar, Thailand, and Vietnam.